Hans Klein Marketing
Elevated Direct-Response
You Have Something Important The World Is Missing.
Bring Your Inspired Vision To Life With...
You really can have it all.
Direct response results alongside authentic marketing.
You deserve to feel good about how you're showing up.
Hans Klein
The Marketing Magic Maker
You're Not Just Releasing A Product... You're Creating A "Ripple Effect"
Your marketing matters in ways you'll never fully know.
Your words & choices creates a kind of "Universal ripple effect"...
In the past, ROI has been the sole metric for many.
And, for the last 20, that's been a big focus of my work in the world of direct-response.
My sales copy has launched...
And what I've discovered from this experience is...
The Biggest Hits With The Longest Staying Power Also
Have The Most Authentic Voice, Story, And Mission.
When our marketing is authentic (feels true to us), it makes an impact far greater than we know.
Customers remember the offer. They feel good about it. You feel good about it. Team members and partners feel the excitement. And, this momentum gives our offers staying power.
We love putting our own energy into the project.
So, it's true you can create marketing with the sole intention of a quick buck. In the past, I've participated in projects where this was the only goal.
But, if you're reading this up to this point, it's because you've been there, done that.
And you realize the old way of doing things isn't just not fun... it's downright draining.
Now... you have a much bigger vision lighting you up.
You realize your customers matter.
Your marketing matters.
And... yes, who YOU are... and what you stand for matters too.
Marketing has evolved.
Numbers are important...
And so is the "Ripple" you create.
What intentions are powering your marketing?
Book Your FREE Call
Ready to create a "Ripple effect" with your marketing? Let's get on Zoom and talk about bringing your vision to life (no pressure, only goal is to see if we are fit).
Above & Beyond Marketing Services:
7-Figure Video Sales Letters (VSL's)
Receive an VSL that generates tens of thousands of dollars every single day. I've written in almost every market... with stand-outs in alternative health, weight loss, and personal development.
Breakthrough Email Series
Connect, build trust, and deliver solid E.P.C. with emails focused on top appeals for your market. My emails have been known set new controls and breath life into aging offers.
Product Development
Far important than copy is what you're selling and the big idea behind it. I love doing research. We'll work together to brainstorm winning & inspiring ideas and fine-tune existing ones. Then, once we choose "the one," I can assist on overseeing all the steps of product development.
Quiz Funnels
Rocket engagement by showing prospects exactly where you can help them with proven "problem-solution" quizzes. Let me craft the questions, flow, and results pages to turn browsers into higher-quality buyers.
Ultimate Freebie Funnels
Done for you high-converting lead pages. From opt-in, to the download page, emails, and downloadable... I'll engineer an entire freebie funnel to maximize engagement, conversion rates, and boost AOV.
New Intros and Conversion Rate Optimization
Receive "difference making" copy elements for testing. Let me brainstorm new "big idea intros" and other copy elements (guarantees, closes, headlines, emails, etc...) to split for an existing offer.
Upsells & Downsells
Turn up the dial on Average Order Value (AOV), while creatively solving customers biggest challenges. I'll work with to design the perfect shopping cart flow to transform your offer into a breakout success.
YouTube & FB Ads
Beat the algorithm with creative "hooks" and riveting mechanisms that engages viewers. Together, we'll drive high-quality attention onto your life-changing product or service.
Fractional Chief Marketing Officer (CMO)
Want me to take over management of all the above deliverables for a company or specific project? We'll form a marketing plan based on a shared vision. Then, I'll work with you to implement all of the tasks at the highest levels of execution. I have experience as copy chief, recruiting talent, and working in teams.
Book Your FREE Call
Ready to discuss a project? Just hit the button and let's get the ball rolling.
Are We A Perfect Fit?
See which values match yours...
Inspirational vision & mission
Heart-based customer focus
Guided by data and gut-level intuitive insight
Authentic brand voice
Real-deal products & services
About Hans
Sometimes I feel like a "Grizzled old man" of Internet marketing.
Why, when I've only got a few grey hairs?
Because I've seen it all. I got started over 20 years ago, in the "internet marketing pioneer days." Many of my early clients and mentors were the first marketing and copywriting gurus.
The people who invented many of the common marketing techniques widely-used today in opt-in pages, upsells, and traffic generation.
My copy back then sold a ton of SEO and Google AdWords marketing software, and a few big courses too (if you've been around, you'd recognize the tools).
After graduating college, I began mentoring with one of the best salesmen and storytellers I've ever met, Vin Montello. He invited me work in his Montello Marketing agency, where we partnered to write 6 & 7 figure launches for every market imaginable.
My favorite stand-out offers were in weight loss, alternative health, and personal development.
From all this time in the business, there were a lot of times when the sole goal was to break sales records. There was little focus on the product or a higher vision. But, when there was... those projects always felt special.
They not only flowed better, but they tended to make a much bigger impact on the customers, the market, and the team working on them too!
As I became conscious of this "Ripple effect" that intention-based marketing creates, I set-out on my own, focusing on the personal development market -- where I've written countless 6, 7, and even 8 figure offers -- as both freelancer and publishing partner.
This experience allowed me to see up close what it takes to run a success business as an offer owner -- managing the team, generating traffic, and optimizing the funnel.
I realized that what many copywriters offer is just a single (though important) puzzle piece of what it takes to launch and run an offer. And it's why I offer more turnkey copywriting & marketing solutions.
Ready for authentic direct-response marketing? Go ahead and send a quick message.
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